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Identifying a reputable and affordable seo company in usa requires a bit of research and vetting. Here are steps to help you find one:

1. Define Your Goals: Understand what you want to achieve with SEO. Whether it's increased organic traffic, higher rankings, or better conversion rates, clarity on your goals will help in finding a suitable company.

2. Research and Recommendations: Look for companies with a strong online presence. Search for reviews, testimonials, and case studies. Seek recommendations from business contacts, forums, or industry groups. Word-of-mouth referrals can be invaluable.

3. Check Track Record: Look for companies that have a proven track record of success. Ask for examples of their work, case studies, or client references to verify their claims.

4. Transparency and Communication: A good SEO company should be transparent about their methods and communicate effectively. They should provide regular reports and updates on the progress of your campaign.

5. Services Offered: Ensure the company offers a comprehensive range of SEO services that align with your needs. This might include on-page optimization, content strategy, link building, technical SEO, etc.

By combining these steps and conducting thorough research, you can find an SEO company in the USA that is both reputable and fits within your budget.